Advertise with Us
What is PowerWire?
PowerWire is a monthly free Newsletter & a Website, PowerWire.uk.
It connects you with the vibrant IBM Power Servers community, including users of IBM i, AIX & Linux.
If you're looking to get your product or service noticed by a dedicated, tech-savvy audi-ence, PowerWire is the perfect platform for you.
Our website & monthly newsletter deliver the latest news, updates, releases & inter-views with industry experts—valuable content that keeps our readers informed & ahead of the curve.
With over 600 in-depth technical articles available on our site, we provide a rich knowledge base that keeps readers coming back for more. It's this trusted content that makes PowerWire the go-to resource for IBM Power professionals.
Advertising with PowerWire puts your message directly in front of active users, ensuring maximum exposure to a highly engaged audience.
Why Advertise on PowerWire
Advertising through PowerWire offers a unique opportunity to reach a highly engaged & respected audience within the IBM Power Systems community.
- 10,500+ unique visitors & 32,000+ page views per month on our website, ensuring your message reaches a wide & relevant audience.
- Our monthly newsletter is delivered to over 2,200 subscribers, CTR of 4.8%, keeping your brand front & centre among dedicated professionals.
- We also have more than 1,900 opt-in contacts for our exclusive Mail Out option, provid-ing an additional channel to reach your target market.
What sets us apart? Competitive pricing & exceptional customer service, ensuring that your advertising experience is seamless & effective.
How to Advertise on PowerWire
Email newsletters offer a direct line to your customers, placing your message right in their inbox, where it’s more likely to be noticed & engaged with.
Unlike social media posts, which can easily get lost in the noise of endless content, email newsletters are more personal & relevant to our subscribers, making your message stand out.
Email marketing is one of the most cost-effective & high-return marketing strategies.
In fact, a study by Litmus shows that the average ROI for email marketing is 38:1 which is a remarkable return on investment.
When you advertise within our website, your message is delivered directly to read-ers, even those who may not have been actively searching for your product.
This broadens your reach & exposes your brand to a wider, more engaged audience.
Our website attracts visitors who are ac-tively seeking solutions, making it the per-fect platform to introduce your product or service.
With highly relevant content & a target-ed audience, our newsletter provides a prime opportunity to position your solu-tion exactly where it’s needed.
Contribute
If you'd like to position yourself as a expert, you can submit a technical article on any top-ic related to IBM Power Servers.
Note that this would need to be strictly technical, no promotional content for paid services. As a contributor, the article would be accredited to you & we’re always keen to welcome new voices on the platform.
Press Releases
We also offer the option to publish a Press Release which appears underneath our featured articles on the website & should room allow, in the tertiary position on the newsletter.
This includes up to 30 words, but without an image. We allow one Press Release per year free of charge, with subsequent ones priced at £300 each.
Standard Adverts
A standard ad includes up to 50 words & one image (300x300px), or a banner ad, which would appear both in our newsletter & on the website. Ads’ spaces are reserved via the Advertisers Booking Form on a first come first served basis.
£600 for top position of the newsletter plus top of the website on all pages. £400 for second & tertiary positions on the newsletter & side bar on the website.
Case Studies/Advertorial
If you’d like a more in-depth feature, we also offer Case Studies or Advertorials. These are 800 words in length & can include up to 5 images. They are marked as "Advertorials" but will be published as articles on both our website & newsletter. £800 for one month then removed or £2,000 for perpetual placement
Note: These articles are initially highlighted on our homepage and included in the news-letter for the first month. Then they can be archived in our Articles section.
Mailshots
We also offer mailshots, which are dedicated e-mails featuring your content, similar in format to our monthly newsletter but exclusively focused on your message.
To minimise content fatigue, we only allow a mailshot once every 2 months. These are priced at £1,000 due to the additional work involved in crafting & distributing them.